For Sustainability Teams

Your packaging
is already in the
World Trash Can.

Our community has documented thousands of products in the wild. EPR laws require you to have this data. We already collected it.

Request a Data Preview

EPR compliance is no longer optional.

EU EPR laws, UK Plastic Packaging Tax, and expanding regulations across North America require brands to report where their packaging ends up β€” by material, by region, by packaging type.

Most brands don't have that data. Internal sales data tells you how many units shipped. It doesn't tell you where those bottles, wrappers, and bags were found in the wild.

What you get

Real-world packaging intelligence

Community-collected. AI-verified. GPS-tagged. Export-ready.

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Geographic distribution

See where your packaging actually ends up β€” mapped to lat/lng with region and country breakdowns. Not estimates. Real sightings from real people.

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Material audit trail

Packaging type, material, recycle code, volume, and condition β€” logged per sighting. Ideal for EPR reporting and material flow analysis.

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Export-ready data

Structured JSON or CSV. Filter by brand, SKU, country, time range, material type, or packaging format. Integrates with your sustainability reporting stack.

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Photo evidence

Every sighting includes the original photo. See condition, context, and exact label state. Useful for design feedback, compliance filings, and internal audits.

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Growing continuously

The World Trash Can grows every day. Subscribe and get new sightings of your SKUs automatically β€” live or in batched weekly reports.

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Brand-level access

Access only your own brand's data. Competitors can't see your sightings. Your data, your dashboard, your compliance filing.

Sample data record β€” WTC entry
brand: "Heinz"
product: "Tomato Ketchup 910g"
material: "glass"
packaging_type: "jar"
recycle_code: null /* glass β€” no number required */
recyclable: true
barcode: "5000157024882"
market: "UK"
condition: "empty"
location: { lat: 51.5074, lng: -0.1278 }
sighted_at: "2026-02-14T09:12:33Z"
photo_url: "https://…/products/heinz-ketchup-910g.jpg"
Process

How we work with brands

1

Request a preview

Fill in the form below. We'll pull existing WTC sightings for your brand and send you a sample dataset within 48 hours β€” no commitment.

2

Define your scope

Tell us which SKUs, markets, and packaging types matter for your EPR filing. We scope a data subscription or one-time export to match.

3

Access your data

Structured export (JSON/CSV) or API access. Filter by brand, product, country, material, or date range. Plug into your sustainability stack.

4

Stay updated

Subscribe for continuous data as our community grows. New sightings of your SKUs flow to you automatically β€” weekly digest or live webhook.

See your brand's data

Tell us your brand name and we'll pull what's already in the World Trash Can. No charge for the preview.

Got it β€” we'll pull your data and be in touch within 48 hours.

Or email directly: earthwtnf@gmail.com