EARTH builds the World Trash Can — a permanent record of every piece of packaging in the wild.
Scan anything. AI identifies the brand, material, and packaging type.
Every year, billions of pieces of packaging are sold and discarded. Almost none of it is tracked once it leaves the shelf.
New EU laws (EPR) require brands to report where their packaging ends up. They don't have that data. We're building it — one scan at a time.
Real data. Updated every time someone scans.
Spot packaging anywhere — street, beach, or your kitchen counter. Scan at home counts too.
Take 1–3 photos in the EARTH app. Front, back, barcode — more angles, better data.
Reads the brand, material, packaging type, recycle code, and ingredients from your photos.
Added to the World Trash Can with your location. One more data point brands can't erase.
EPR laws require you to report where your packaging ends up. Your customers are already collecting that data — we structured it for you.
See your brand's data →EARTH is invite-only right now.
Drop your email and we'll send you a code.
Already have a code? Open the app →